I haven't bothered to read any reviews of The Incredibles. I'm sure there are plenty of pseudo-sociological explanations out there of why exactly people find this cartoon so appealing (other than sheer entertainment value). As far as I’m concerned the story was pretty clear: Here you have a bunch of 30- and early-40-somethings that used to be real party animals, dropping E and going out to clubs every weekend, staying out until 8 a.m., and now they can't do that anymore because they're getting old and starting to settle down and they hold normal office jobs with hilariously domestic home lives, and maybe they're even married with -- gasp! -- children. But don’t forget, when the shit goes down, they can still party like it's 1999.

It strikes me once again that the trick to a successful book or screenplay identifying the right demographic and making a cutesy story about it (cf. Bridget Jones).